Smashing the current stigma for home salons & freelance business models, which traditionally which have a bad reputation. Cally Borg is proof that you can create freedom and flexibility, as well as a high income without being in a high street salon. All while working a 4 day week!

As a lifestyle brand Cally Borg’s brand identity was running the risk of following trends and getting drowned out in a sea of nudes and muted tones. 

They were keen to keep the branding recognisable within the industry. So we’ve taken that direction and pushed further adding a twist on the overused bohemian aesthetic by bringing in scroll-stopping pops of pink and tattoo-esque graphic elements to elevate the brand above the bland and to get them lodged in their audience’s brain. 

Want to smash your competition? Smash the button!