Salon Brand Design

Lemonade negotiate better prices with wholesalers by grouping the Freelance Community together to form ‘One Big Customer’ to create buying power. They believe that freelance hairdressers are just as entitled to the same discounts as any other hairdressing business.

We designed a fresh, vivid, quirky yet approachable identity that reflects their unique approach and truly differentiates them from other wholesalers in their sphere. Lemonade are passionate that hairdressing is a creative endeavour and their new identity needed to reflect this.

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