
Optimised Male
Fitness Brand Design
Fitness Brand Design
Coaching male entrepreneurs to optimise their physical, cognitive & leadership performance to achieve all-encompassing success.
Entrepreneurs can change the world but in order for that to occur, we must change ourselves. OM’s mission is to fulfil each entrepreneur’s potential, intrinsically creating fulfilment using human health, performance and development as a vehicle for lasting change – allowing entrepreneurs to perform exceptionally well as a leader in all areas of life and positively impact the world.
We created a no nonsense high end brand identity for OM. While stripped back, sleek and atmospheric, when paired with asymmetric layout design and a dynamic monogram logo, retains a sense of movement and energy. The brand identity aims to inspire, motivate and evoke aspiration from their intended market.



