River (Cardiff)
Salon Brand Design
Salon Brand Design
River Hair create an exceptional experience that combines affordable luxury with a welcoming atmosphere, fostering a strong sense of community and teamwork.
They are dedicated to upholding sustainable values, ensuring their practices contribute to a better future.
Their commitment extends not only to providing great hair services but also to offering comprehensive training programs that empower the team members.
They strive to deliver beautiful results, fostering a salon environment where everyone can thrive and feel a true sense of belonging.
River (Cardiff)
Salon Brand Design
Salon Brand Design
River’s previous branding was outdated, having been an afterthought since the business was established in 2007. They became scrolled past and invisible online. They were not connecting to their target audience and missing the mark visually.
We designed a brand identity that hit key personality points:
Luxury
Approachability
Sophistication
Indulgent
Community
A luxurious but natural colour palette combined with water based imagery gives off an ethereal – slightly mysterious secret club vibe.
Pink has been employed to contrast the green and create a scroll stopping visual identity that won’t get overlooked on social!
Fed up with being scrolled past? Bash the button!
